Moomah the Magazine
Sustainable Style: Honey In The Rough

Sustainable Style: Honey In The Rough

With so much controversy today about where the goods we consume come from, it's easy to get overwhelmed. From bath products that won't harm our little ones skin, to making sure our veggies aren't GMO's and our meat is sustainable. And then there's the battle of our clothes: sweat shops, synthetic material, child labor, oh my! How do we know if we're buying the right things?

Luckily, there's a sweet little shop on the Lower East Side of New York, called Honey in the Rough. Until recently, Honey in the Rough was a dress shop catering to the most stylish downtown ladies, but owner Ashley Hanosh was ready for something different. In September of 2013, the store expanded into childrenswear -  an extension of the original concept, offering styles from designers like Soft Gallery, Little Lief and Mini & Maximus. The store will also carry women's designer clothing from Peter Jensen and Tsumori Chisato with comfortable and oversized selections to keep mothers, and those expecting, looking fashionable. Honey in the Rough is just as much for the mother as it is the child- just our style. 

Ashley is known for her personal shopping and has said that this was a natural evolution as so many of her customers are now mothers: "Part of the personal shopper's job is to adjust to their client's needs. This was a natural transition but also something I've wanted to do for many years."  

We love the way that Ashley is embracing change and evolution in her store, and we particularly love the way she is doing it. Carrying a few lines that are using sustainable practices, organic materials, and are manufacturing in the USA, Ashley is making sure to do it right. "People should be more thoughtful when dressing their new babies. Taking the eco-friendly route is a choice, but I believe if you start these practices from the beginning, you are not only doing the best thing for your family but also raising your child to do whats best for the community. Young skin is SO sensitive. I believe when we put more care into the materials we choose, we are putting more care into ourselves. Allergies are becoming more and more predominate, this helps to eliminate problems before they start. It's important to teach kids about the environment but also about self love and self care."

Five brands that Honey in the Rough is proud to be carrying are Winter Water FactoryKukkia, Little Lief, Soft Gallery, Tane Organics and Aarrekid. Each of these brands make sure to incorporate elements that make this world a better place.

We asked Ashley to tell us a little more about these special brands, why she loves them, and of course, to recommend her favorite pieces from each! 

Winter Water Factory

Winter Water Factory is the type of line kids live in! Fresh, bold, and beautiful textile prints are the signature of Winter Water Factory.  Founded by Stefanie Lynen and Todd Warnock in Brooklyn, the duo focus on creating high-quality products for a healthy planet. Printed on soft organic cotton and fashioned into classic designs, the brand draws inspiration from a variety of sources—from children's books to vintage wallpaper to envelope liners.  The original “Winterwasserfabrik” was founded in the early 1980s in Eschweiler, Germany, where Stefanie and her sister bottled melted snow and sold it to their parents as “winter water.”

ASHLEY: I love this line because it keeps things simple and they seem to speak for themselves. Straight forward graphics that make people smile. The price is right and I love supporting the local designers! Unisex! Oh, and every item is crafted from 100% certified organic cotton and is made in the USA—from the fabric to the final stitch.

Available now on Honey in the Rough >>

Ashley's Picks: 



Kukkia is a Japanese line that specializes in cleverly interactive wooden toys. Literally meaning “to bloom”, Kukkia focuses on products to provide children with tactile and vividly-colored shapes that are both fun and visually stimulating. Each natural toy is crafted from natural materials to make the wheels turn in the mind, help with dexterity, not to mention they are unbelievably cute.

ASHLEY: While they use mostly wood to construct their toys, Kukkia is dedicated to giving back to the forest. They give to groups that help teach others about ways to protect forests, and are commited to only using wood certified by the Forest Stewardship Council to maintain a healthy environment and forest trees. The designer's aim is to help kids (and adults) use their imaginations to create, change and re-invent how toys are played with.

Available now on Honey in the Rough >>

Ashley's Picks:


TIP:  Have your little one wear these on the beach and leave behind your paw or claw print of choice! 

Soft Gallery

Soft Gallery was founded by designer Tine Holt Moller and fashion photographer and designer Barbara Hvidt. The Danish children’s clothing label is known for their artistic prints and hand embroidered details. Soft Gallery seeks to stimulate and uncover creativity through clothing and to inspire our artistic sides. The designers combine art and clothing in collaboration with artists from around the world.

ASHLEY: My favorite thing about the Soft Gallery is where the beautiful embroidery on their peices come from. Soft Gallery's embroidery work is done in India. To support the community, they give funds to Danish Indian Childcare in Childrens Homes in Arni, South India.

Available now on Honey in the Rough >>

Ashley's Picks: 


Little Lief

Little Lief came about one hot summer in New York City. Seeking clothing that would keep her daughter, Lief, comfortable and cool in the heat, designer Ilana Anger decided to create what she was looking for—a collection of simple, relaxed, yet chic garments for babies and toddlers. Little Lief’s collections are made from natural fabrics in clean and simple designs that are perfect for layering throughout the seasons. The collection is sustainably made in New York City.

ASHLEY: I love this line because of its modern feel but also it has a classic sensibility. I laugh in my descriptions of this line... country mouse and city mouse across the land shaking hands. This line was made for a little city girl but the vibe is a little rustic so it's soft and sweet while having clean cuts and looking chic.

Available now on Honey in the Rough >>

Ashley's Picks: 



Aarrekid is a Finnish collection specialized in unique and fun children’s clothing. The hand illustrated designs tell stories from outer space and enchanted forests. The clean lines, functional details and soft texture of the collection combine for a modern take on comfort. Aarrekid is an eco-friendly brand for the imaginative child we treasure most. 

ASHLEY: I LOVE the awesome illustrations this line does, everything about it is HAPPY! It's eco-friendly, it's colorful, it's fun to look at, it tells a story, it's easy to throw on and it looks sharp! Unisex!

Available SOON on Honey in the Rough >>

Ashley's Picks: 



TANE organics believes the customers are as important as those who crafted the garments. The connection with Peruvian artisans supported by fair trade practices echoes TANE organics' commitment to the planet and its people. TANE celebrates this collaboration by assuring artisans are paid fair trade wages. Every purchase supports the vision of a cleaner, kinder earth with positive production footprints.

ASHLEY: Tane is organic and fair trade. I think it's the perfect uniform for a newborn: soft, beautiful and eco friendly on all levels.

Available SOON on Honey in the Rough >>





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